On the opening evening of Europe’s biggest live music industry gathering of the year – Eurosonic Noorderslag; 10 European acts will receive a European Border Breaker Award during a spectacular TV-show presented by BBC-legend Jools Holland, recorded at the Oosterpoort Theatre Groningen and broadcast throughout Europe.

With the European Border Breakers Award – which are  funded by the EU Culture Programme - the European Commission and the European Broadcasting Union (EBU) wish to highlight the success of 10 debuting European artists in selling albums and touring outside their home territory. The prize aims to stimulate the cross-border circulation of artists' works and to highlight Europe's great musical diversity.

The awards ceremony will take place on January 11th 2012 on the opening night of Eursonic Noorderslag, The European Music Conference and Showcase Festival. The ceremony will be recorded by Dutch national television NOS / NTR, that will also broadcast the show that same weekend.

Former winners of an European Border Breaker Award include now established artists such as Carla Bruni, Adele, Katie Melua, Damien Rice, The Thrills, Gabriel Rios, The Fratellis, Basshunter, Dolores O’ Riordan and many more.

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