When the Swedish Lykke Li Zachrisson released a few catch retro singles on her MySpace profile in the early 2000's, she immediately grabbed the attention of international bloggers. Her sensuous, hush-like vocals combined with an unorthodox, bass-heavy electro dance sound (which was produced Björn Yttling) soon promised her great success. In 2007 she released her debut EP Little Bit on her own LL Recordings label. The title track wasn't just enjoyed by the indie pop-crowd, but went on to earn a good buzz in the Swedish mainstream music press as well. After performing on Swedish MTV that same year, and her video for Little Bit being nominated for 'Best Video' at the Swedish Grammy Awards, she was soon signed by Atlantic Records to internationally distribute her EP and record her full-lenth debut Youth Novels.
Youth Novels turned out to be an international hit. The album broke the top hundred in six other European countries, and the single Little Bits peaked at number nine in Belgium (which was even better than in Sweden where it peaked at twenty). Since then, Lykke Li travelled the globe to promote her album, find inspiration for her second album and collaborate with international superstars. She worked with Roÿksopp on their album Junior, was asked to cover one of their songs by Kings of Leon and recorded the song Gifted with Kanye West. She also made appearances on the American televisionshow Last Call with Carson Daly, and performed at both the 2009 Coachella Valley Music and Arts Festival and the 2009 Lollapalooza Music Festival. She is however not only making a name for herself in the music industry: in September 2010, she was announced as the official face of the Levis Curve ID Collection, alongside Pixie Geldof and Miss Nine. But fans need not fear, music is still her passion, and her second album is expected to be released in 2011.