Era Istrefi is the daughter of Suzana Tahirsylaj-an, a famous Albanian singer from the 80s-90s, and a journalist. She followed in her mother's footsteps and debuted as Era in 2013 with the single Mani Per Money. A blend of pop and reggae not unlike Rihanna or Selah Sue, it became a hit in Albania and Kosovo. At the end of 2015 she released the dance-pop track Bon Bon, which became an international viral hit. It had generated 96 million views when the Ultra label stepped in to sign Era Istrefi and re-release Bon Bon internationally in 2016. It has now been remixed multiple times and also has an EBBA Award.